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Wednesday, Feb. 29, 2012

Baja California slogan strikes sour note again

55th anniversary celebration of Autonomous University of Baja California marred by protest of the handing out of USB drives with version of state slogan that plays on name of PAN governor

One of the worst decisions Baja California Gov. José osuna millanque bc nos una sloganGuadalupe Osuna Millán of the National Action Party made after being elected in 2007 was to approve a state slogan that is a word play on his last name: "Que Baja California Nos Una." (That Baja California Unite Us.) While the ubiqitous use of the slogan on billboards and pamphlets doesn't rise anywhere close to the level, say, of a cult of personality that has been seen in Turkmenistan, Azerbaijan or Kazakhstan, it is still too clever by half and disconcerting.

Now use of a version of the slogan has marred the 55th anniversary celebration of the founding of the Autonomous University of Baja California, where USB drives with the slogan "Que UABC Nos Una" were handed out to new students. A group of students protested against the use of the slogan in a university setting, saying it was a political act. Story, Frontera (PDF). Political page, Frontera (PDF). Story, El Mexicano (PDF). Jump.
UABC 55th anniversary story, Frontera (PDF). El Mexicano (PDF). Jump.

Anniversaries, anniversaries: In Mexico, anniversaries are too often celebrated ad infinitum. Is the 55th anniversary of a university founding that big a deal? Why did authorities hold ceremonies to observe the 487th anniversary of the death of Cuauhtémoc in Ensenada and Tijuana on Tuesday? (Story, Frontera, PDF; Story, El Mexicano, PDF). With all the problems Mexico faces, couldn't the time and money put into these observances go to better use?