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Friday, April 27, 2012

frontera ensenada front pageFrontera newspaper starts Ensenada edition

Frontera newspaper started an Ensenada edition Friday.

Frontera, which publishes in a tabloid format, said it is in the No. 1 position in Tijuana with 55% of the market and a daily circulation of 48,000. Other dailies in Tijuana are El Mexicano, which has Ensenada and Mexicali editions, and El Sol de Tijuana. Sol has a sister paper, La Voz de La Frontera, in Mexicali. Frontera began 13 years ago.

Periódicos Healy's flagship paper, El Imparcial, is in Hermosillo, Sonora, and has a daily circulation of 38,000. It turns 75 next week. Full-page ad congratulating El Imparcial (PDF).

Its Mexicali paper, La Crónica, has a circulation of 24,000, and also covers San Luis Río Colorado in adjacent Sonora state. It started in 1990.

Periódicos Healy also publishes Frontera San Diego, a weekly with a free distribution of 30,000, and La I, a downmarket paper.

Story on its Ensenada edition, Frontera (PDF).
Ensenada Mayor Enrique Pelayo congratulates Frontera (PDF).
Senate candidate Ernesto Ruffo says people are afraid to discuss legalizing drugs. Ruffo, a former Ensenada mayor and Baja California governor, is a member of the National Action Party. Story, Frontera (PDF).